Module 1: Introduction to Performance Marketing
- Performance Marketing kya hai?
- Performance aur Traditional Marketing me difference
- Funnel approach (Awareness → Consideration → Conversion → Retention)
- Key Benefits of Performance Marketing
Module 2: Core Channels of Performance Marketing
- Search Engine Marketing (SEM)
- Google Ads basics
- Keyword research
- Search Ads vs Display Ads
- Ad Extensions
- Social Media Advertising
- Facebook & Instagram Ads
- LinkedIn Ads (B2B Focus)
- TikTok & YouTube Ads basics
- Audience targeting methods
- Affiliate Marketing
- CPA, CPL, CPS models
- Selecting affiliate networks
- Tracking affiliate campaigns
- Native Ads & Programmatic Advertising
- Native advertising platforms (Taboola, Outbrain)
- Real-time bidding & programmatic ads
Module 3: Campaign Setup & Optimization
- Campaign objectives (Traffic, Leads, Sales, Engagement)
- Ad creatives: Copywriting + Design best practices
- A/B Testing (ads, landing pages, offers)
- Understanding Ad Metrics (CTR, CPC, CPM, CPA, ROAS)
Module 4: Tracking & Analytics
- UTM Parameters & Conversion Tracking
- Google Analytics & GA4 overview
- Facebook Pixel & Conversion API
- Attribution Models (First-click, Last-click, Multi-touch)
Module 5: Performance Marketing Tools
- Google Ads Manager
- Meta Business Suite
- SEMrush / Ahrefs (Research)
- Hotjar & Crazy Egg (Heatmaps)
- Supermetrics (Data Reporting)
Module 6: Scaling Performance Campaigns
- Budget allocation strategy
- Retargeting & Lookalike audiences
- Automation rules for campaigns
- Scaling Ads without losing ROI
Module 7: Performance Marketing for E-commerce & B2B
- E-commerce Performance Marketing Funnels
- D2C brand campaigns (Shopify, WooCommerce)
- B2B Lead Generation campaigns (LinkedIn + Google Ads)
Module 8: Career in Performance Marketing
- Roles: PPC Specialist, Performance Marketing Manager, Media Buyer
- Freelance & Agency Opportunities
- Certifications (Google Ads, Meta Blueprint)
- Portfolio Building & Case Studies
Bonus Module: Future of Performance Marketing
- AI in Ad Optimization
- Automation & Chatbots in Funnels
- Cookieless Marketing & Privacy Laws
📍 Deliverables:
- Worksheets (Campaign Planning, Ad Copy Templates)
- Case Studies (D2C Brand, SaaS Company)
- Live Campaign Practice (Google Ads + FB Ads)