📘 SEO (Search Engine Optimization) Course Content
Module 1: Introduction to SEO
- What is SEO and why is it important
- How search engines work
- Types of SEO: On-page, Off-page, Technical
Module 2: On-Page SEO
- Keyword Research (Free & Paid Tools)
- Title Tags, Meta Descriptions, Header Tags
- Content Optimization & Keyword Placement
- Image SEO (Alt text, Compression)
- Internal Linking Strategy
Module 3: Off-Page SEO
- What are Backlinks?
- Link Building Strategies (Guest Blogging, PR, Outreach)
- Social Signals & Brand Mentions
- Building Domain Authority
Module 4: Technical SEO
- Website Speed Optimization
- Mobile Friendliness
- Schema Markup & Structured Data
- Crawlability & Indexing (Robots.txt, Sitemap)
- Core Web Vitals
Module 5: Local SEO
- Google Business Profile Optimization
- NAP Consistency (Name, Address, Phone)
- Local Citations & Reviews
- Local Content Strategy
Module 6: SEO Analytics & Tools
- Google Search Console
- Google Analytics (GA4)
- SEMrush, Ahrefs, Ubersuggest
- SEO Reporting & KPIs
📘 AEO (Answer Engine Optimization) Course Content
Module 1: Introduction to AEO
- What is AEO (Optimization for Voice & AI Assistants)?
- Difference between SEO & AEO
- Why AEO is the future of search
Module 2: Voice Search Optimization
- Voice vs Text Search Behavior
- Conversational Keyword Usage
- FAQ-style Content & Long-tail Queries
Module 3: Featured Snippets & Zero-Click Results
- What are Featured Snippets?
- Optimizing for “Position Zero”
- Formatting Content for Snippets (Lists, Tables, Steps)
Module 4: Schema & Structured Data
- FAQ Schema
- How-To Schema
- Product Schema
- Event Schema
Module 5: Content Strategy for AEO
- Creating Question-based Content
- Writing for Natural Language Processing (NLP)
- Optimizing for AI Tools & Assistants
Module 6: AEO Tools
- AnswerThePublic
- AlsoAsked
- Google “People Also Ask”
- SEMrush Content Analyzer
📘 GEO (Geographical / Local SEO) Course Content
Module 1: Basics of GEO
- What is Geographical SEO (Local SEO)?
- Importance of Local SEO for Small Businesses
- Google Maps & Business Profile
Module 2: Local Business Optimization
- Setting up Google Business Profile
- Review & Ratings Management
- Local Keyword Research
Module 3: On-Page GEO Tactics
- City/Area-specific Landing Pages
- Local Schema Markup
- Hyperlocal Content Strategy
Module 4: GEO Citations & Backlinks
- Local Directories & Listings
- Geo-targeted Backlinks
- Collaborations with Local Blogs & News
Module 5: Mobile & Map Optimization
- Optimizing for “Near Me” Searches
- Mobile Responsiveness
- Click-to-Call & Location Extensions
Module 6: GEO Analytics & Tools
- Google Business Insights
- Local Rank Tracking Tools
- Heatmaps & Geo-based Ad Tracking
📍 Deliverables Across All Three Courses:
- Practical Worksheets (Keyword Planner, Citation Tracker, Schema Templates)
- Case Studies (E-commerce, SaaS, Local Shops, Service Businesses)
- Tool Practice Sessions (Google Tools + Paid SEO Tools)